goodwill: ความหมายและคำอธิบายความหมาย

An attitude of kindness or friendliness; benevolence.

Cheerful acquiescence or willingness.

A good relationship, as of a business with its customers or a nation with other nations.

The positive reputation of a business viewed as an asset, equal to the excess cost required to acquire the business over the fair market value of all other assets.