The amount as of money or goods, asked for or given in exchange for something else. The cost at which something is obtained: believes that the price of success is hard work. The cost of bribing someone: maintained that every person has a price. A reward offered for the capture or killing of a person: a felon with a price on his head. Archaic Value or worth. To fix or establish a price for: shoes that are priced at sixty dollars. To find out the price of: spent the day pricing dresses. price out of the market To eliminate the demand for (goods or services) by setting prices too high.