mantra : अर्थ और परिभाषाएं

Hinduism A sacred verbal formula repeated in prayer, meditation, or incantation, such as an invocation of a god, a magic spell, or a syllable or portion of scripture containing mystical potentialities.

A commonly repeated word or phrase: "Today's edutainment software comes shrinkwrapped in the magic mantra: 'makes learning fun.'” ( Clifford Stoll).