To conceive or fashion in the mind; invent: design a good excuse for not attending the conference. To formulate a plan for; devise: designed a marketing strategy for the new product. To plan out in systematic, usually graphic form: design a building; design a computer program. To create or contrive for a particular purpose or effect: a game designed to appeal to all ages. To have as a goal or purpose; intend. To create or execute in an artistic or highly skilled manner. To make or execute plans. To have a goal or purpose in mind. To create designs. A drawing or sketch. A graphic representation, especially a detailed plan for construction or manufacture. The purposeful or inventive arrangement of parts or details: the aerodynamic design of an automobile; furniture of simple but elegant design. The art or practice of designing or making designs. Something designed, especially a decorative or an artistic work. An ornamental pattern. See Synonyms at figure. A basic scheme or pattern that affects and controls function or development: the overall design of an epic poem. A plan; a project. See Synonyms at plan. A reasoned purpose; an intent: It was her design to set up practice on her own as soon as she was qualified. Deliberate intention: He became a photographer more by accident than by design. A secretive plot or scheme. Often used in the plural: He has designs on my job.